This section explores how to sift through your passions to find those that can solve a problem or fill a gap in the market.
Answer the questions in the left column. The right column provides example answers, from the perspective of Jessie Inchauspé, the Glucose Goddess.
| Questions | Your Answer |
|---|---|
| • What are skills or interests you want to share with the world, and why? | |
| • Describe a moment when you felt driven to pursue this path. | It began because of my deep curiosity about how my diet affects my body on a cellular level (I have PCOS, and had to learn about insulin resistance). |
| I saw firsthand how big of an effect that stabilizing my blood sugar levels had on my own energy, mood, and overall wellbeing. | |
| Sharing my research and writing with others greatly energized me, and I knew I wanted to do my part in demystifying the science of nutrition. | |
| I help people take control of their health through simple, actionable steps. | |
| • Are there any pain points or challenges that people commonly face in regards to this interest, passion, or industry? | I noticed a significant gap in how people understand and manage their blood sugar levels. Many struggle with energy dips, cravings, and health issues without realizing the root cause: fluctuating glucose levels. |
| • Who are the people (who will be) buying your products, services, and/or experiences? | |
| • Who benefits from your business? | My consumers are individuals looking for science-based, practical approaches to health, particularly those struggling with issues related to blood sugar management—people with diabetes, prediabetes, or anyone experiencing energy crashes, cravings, and weight management challenges. |
| They are health-conscious individuals seeking to improve their lifestyle but need clear guidance on how to do so effectively. | |
| These groups matter deeply to me because helping them achieve better health outcomes can significantly enhance their quality of life. | |
| • Are there any existing products or services that could be improved or innovated upon? | |
| A book that includes science based recipes. |
A guide explaining how glucose works and its effect on the body/mind.
A community to share stories, tips, and tricks.
A podcast that explains how glucose work and its effect on the body/mind. | | • Why this industry? • Why not something else? | I chose this topic because I am super passionate about sharing actionable, science-backed solutions for individuals looking to better control their glucose levels. | | • What’s going to be less broken in your industry now that you’re here to fix it? | There will be less confusion and misinformation surrounding diet and health. I want to tackle the widespread issue of ineffective dietary advice. | | • Why you? | I make things easy to digest and entertaining. I am trusting, optimistic, and understanding. I enjoy science based research, and sharing it with others energizes me. I genuinely want to empower others to also improve their lives. I’m dedicated to continuous learning, evolving my perspective alongside the developing field. |