Determining who your potential customers are involves identifying the specific group of people or businesses that are most likely to benefit from and purchase your product or service.

Let’s imagine you want to be a Sex and Intimacy Coach. Here’s how you might determine your customer segments based on various characteristics:

Examples of Market Segments

Here’s how the Sex and Intimacy Coach might segment her potential customers:

• Young Couples Seeking to Enhance Intimacy: Workshops and private sessions focused on communication skills, exploring desires, and maintaining passion in new relationships.
• Midlife Adults Navigating Changes in Sexual Health: One-on-one or couple's coaching addressing sexual function, desire discrepancies, and finding new ways to connect intimately after physiological changes or health issues.
• LGBTQ+ Individuals Exploring Sexual Identity: Safe, inclusive spaces for individuals to explore their sexual identity, understand their desires, and navigate relationship dynamics within the context of their sexual orientation.
• High-Stress Professionals: Tailored advice for individuals or couples on managing stress, finding time for intimacy, and maintaining connections despite busy schedules.
• Couples in Non-Traditional Relationships: Guidance and support for those in polyamorous relationships, open relationships, or exploring non-monogamy, focusing on communication, jealousy management, and setting boundaries.